Keynotes

Highlighted Speakers

Ovetta Sampson
Ovetta Sampson

Director of User Experience, Machine Learning | Google

A design executive who has led several multidisciplinary teams and organizations at global companies such as IDEO, Microsoft and Google, Ovetta’s sweet spot is taking the deep expertise of engineering, product management, research and design and creating transdisciplinary practices, policies and teams that produce better, more human-centered products, platforms and services. She has a background in journalism, psychology, history and anthropology and, of course, equity and social justice and uses this foundation in her design leadership practice. She’s currently the Director of UX Machine Learning at Google. Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products, platforms and services. When she’s not working or teaching grad classes at DePaul University, she’s swimming, biking and running in exotic locales, and occasionally, doing these races called Ironmans. 

Paola Aguirre Serrano
Paola Aguirre Serrano

Urban Designer and Partner | Borderless Studio

Paola Aguirre Serrano is a native from the Mexico-U.S. region, urban designer and partner at Borderless since 2016. BORDERLESS is a design and research practice based in Chicago and San Antonio focused on approaches and collaboration frameworks addressing spatial justice and equitable design while cultivating collaborative design agency by looking at intersections between architecture, urban design, infrastructure, landscape, planning and community processes. Paola’s practice has been nationally recognized – most recently by The Architecture League of New York with the Emerging Voices Award (2022), the John and Catherine MacArthur Foundation’s Creative Placemaking Award (2022), and The Americans for the Arts Pérez Prize in Public Art & Civic Design (2022).

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